What are energy drinks?

And do they work?

Ever thought to yourself: ‘What are energy drinks’? Or ‘how do energy drinks work?’ We know, these are the hard-hitting questions that keep us up at night.

Here’s the simple answer. Picture this: you need a little more oomph in your day. Maybe you struggle with productivity or need a mid-afternoon pick-me-up. What do you reach for? A formula with ingredients specifically chosen to provide a boost. Also known as an ‘energy drink’.

So, tell us: what is an energy drink?

We don’t like to brag, but we are energy drink experts. We’ve been making them since 2018 and at this point, we like to think we know what we’re on about…

So, what are they? The clue is in the name… energy drinks are designed to give you energy.

If we’re getting technical, they’re available in varying forms and, according to EatingWell, an energy drink can be categorised as ‘beverages that are high in caffeine’.

They typically rely on two ingredients: caffeine and sugar. However, Sneak fuels differently because we focus only on active ingredients that benefit focus and concentration. No need for that extra sugar, we are just as sweet (and effective) without it.

How do energy drinks work then?

So how do energy drinks provide the boost if they’ve not got any sugar?

At Sneak, we are pushing the boundaries of what an ‘energy drink brand’ can be. No
need to name names here. But let’s just say, without the sugar, we are a much
healthier option than some others on the market.

Our energy formulas are made up of amino acids, vitamins, minerals with a small amount of caffeine, as well as natural flavours and colours. The full nutritional profile is on every tub, sachet and can, as well as on our individual product pages – we’ve got nothing to hide.

Each of these ingredients has a range of benefits associated with it - from Panax ginseng to alleviate fatigue, to choline, which helps to regulate mood, memory and muscle control.

Essentially, the caffeine blocks a substance in your system called adenosine that makes you feel tired - turning off those ‘I’m tired’ signals in your brain.

So, whether you need to increase your focus or just want a boost to get you through the day, energy drinks have got you covered if you need a little extra help.

Now I know what’s in them, do energy drinks work?

Short answer – hell yes. Research has linked the caffeine in energy drinks to
increased alertness, improved memory, elevated mood, and physical endurance.

Sneak takes about 10 minutes for all the key active ingredients to take effect. Then
performance will continue to increase for the next 45 minutes, and the effects
will last around 4-6 hours depending on your metabolism.

It’s like we say - Sneak helps you do more of what you love for longer.

How long do energy drinks last?

There’s no definite answer here folks, we won’t lie. The length of time it can take for an energy drink to wear off depends on so many things – ranging from metabolism to the specific drink you have been sipping on.

But as we said above, the effects typically last around 4-6 hours.

If we got the wrong end of the stick and you meant how long can I leave my energy drink open for… we can answer that too (told you we were the experts). You can refrigerate the open drink if you seal it properly, but the beverage may lose that crispy sparkly cool-ness from once it’s first opened. So, for the ultimate experience, we suggest you consume your energy drink shortly after you open it.

If you’re using our tub powder formula then we recommend consuming the tub contents within 3 months of opening. Keep your tubs in a dry area, sealed and with the silica gel sachet inside. Once you’ve made up your Sneak, we recommend drinking it within a few hours - nothing bad will happen if you don’t, but the ingredients might not be as effective. 

What are the benefits of energy drinks?

If it wasn’t already obvious, let’s make it crystal clear for you.

  • You’ll get a boost of energy. You can game for longer, you can workout after a long day of work… it’s up to you what you do with your newfound energy (we don’t judge).
  • They can help to boost mental and physical performance – a little less conversation, a little more action please kind of vibe. 
  • Improve your mood and attitude – that extra pep in your step will let you take on anything (within reason, obviously).
  • They’re convenient – whether you’re going to opt for our powder form (so you can mix as much as you want, and even combine flavours) or our pre-mixed cans, it’s a stress-free form of energy. You know exactly what you’re getting as we have nothing to hide. 

The biggie…. are energy drinks bad for you?

According to the 2015 European Food Safety Authority (EFSA), energy drinks and their ingredients are safe. There is not ‘any scientific justification to treat energy drinks differently than the main contributors to
daily caffeine intake in all age groups, i.e. tea, coffee, chocolate, and other non-alcoholic beverages’.

So, whichever chocolate-lover in your life keeps trying to tell you that energy drinks are bad for you. Show them that.

Neon punch energy drink and tub

How many energy drinks should you have a day?

Again, there’s no one-size-fits-all answer. Let’s all use a bit of common sense. 

We’ve all heard the phrase ‘too much of anything is good for nothing’. It applies here. 

Typically, adults over the age of 18 shouldn’t consume more than 400mg of caffeine per day. Sneak contains 150mg of caffeine per serving, meaning you can enjoy up to two servings per day, and still have a bit of wriggle room for a cup of tea or a piece of chocolate if you fancy it.

Our zero-sugar, no-junk formula at Sneak will give you a sustained boost anyway. So, there’s no need to go crazy.

What is the energy drink age limit?

We don’t recommend Sneak to anyone of any age who needs to watch their caffeine intake. That includes children, as well as those that are pregnant or breastfeeding, and anyone who’s been advised to avoid caffeine due to a health condition.

Everyone else will be just fine, but always check the label carefully. If you do have any adverse reactions, stop using Sneak and speak to a medical professional. We can’t give out individual medical advice, so it’s always best to check with the professionals who know your circumstances and history.

So, whatever you’re needing a pick-me-up for, Sneak is here to give you the good stuff. Now you’re all clued up on what energy drinks are, how they work and their benefits - all that’s left is to pick a flavour. Fancy a classic? Go for Blue Raspberry - the legendary OG flavour. Or maybe you like to mix-and-match your own flavours, so check out the custom pack where you can select 5 to try. The choice is yours.

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