United Kingdom
The Sneak Show
SNEAK Energy Invites You To The ‘Sneak Show’ - A Sex-Themed Pop-Up With A Gaming Twist
Dynamic energy drinks brand Sneak Energy opened a sex shop in Soho London. For one weekend only, the brand behind the iconic bunny logo invited customers to the ‘Sneak Show’, to enjoy the delights of its experiential sex shop in Soho - with a Sneaky twist.
Opened Thursday 8th February through Saturday 10th February, the Sneak Show was intended to celebrate the launch of the brand’s new Valentine’s product range including a branded sex toy, and was situated in a prime location in Soho, London. The store included Sneak Glory Holes, sex game-inspired artefacts, a vibrator wall and samples of its two new flavours: Sex On The Beach and Peachy Cream.
Eleanore Chetcuti, Brand Director at Sneak Energy, says, “At Sneak, we’re always looking to drive customer engagement through innovation. This is a classic example of Sneak’s disruptive playfulness, engaging in key cultural moments that resonate with our customers, in ways they might not initially expect.”
The new flavours are key examples of Sneak’s ongoing innovation - Sex On The Beach energy powder and Peachy Cream energy shake powder for mixing with milk (or milk alternative). Both products incorporate Sneak’s existing base formula, with additional ingredients that could trigger a more sensual reaction.
The pop-up store, open for one weekend only, was packed with gaming exhibits with a sexy twist that pay homage to Sneak’s roots as a focus and energy formula. Visitors were able to sample the two seductive new flavours from the Valentine’s drop, as well as cuffing themselves to a stranger to game with while putting their hands into fluffy glory holes and walking away with Sneaky treats.
