United Kingdom
Sneakvision
Brace yourselves for a burst of nostalgia as Sneak Energy unveils its latest disruptive campaign: ‘Sneakvision’.
Prepare to be transported back to the glory days of video stores and popcorn-fuelled movie nights, as Sneakvision taps into a core memory shared by every 90s kid.
Drawing inspiration from classic movie night treats, Sneakvision revolves around two new flavours: Mountain Juice, a citrusy green concoction, and Toffee Popcorn Shake, which can be mixed with milk to recreate the nostalgic taste of popcorn… with no risk of cracked teeth.
“Sneakvision is our way of paying homage to an occasion everyone remembers from their childhood - the old-school movie night,” said Tim Donald, Creative Director of Sneak Energy. “We love creating campaigns that entertain and disrupt, and our customers really respond to products that reference these shared cultural moments with a heavy dose of nostalgia.”
The wider Sneakvision collection extends beyond drinks, featuring caffeinated popcorn, apparel inspired by old-school video store uniforms, and a coveted Collector's Box for the ultimate Sneak aficionados.
The campaign kicked into gear on April 11th, debuting on the Sneak website and in select GAME UK stores nationwide. This collection is strictly limited edition, and Sneak anticipates a full sellout as customers embark on a fond trip down memory lane. To catch the full drop film or dive deeper into the collection, watch the video reveal.
